The Impact Electronic Cigarettes Have On the Tobacco Industry
The popularity of electronic cigarettes has grown rapidly over the past few years. Originally marketed as a device to help smokers kick their habit, e-cigarettes are now widely used by avid smokers as a healthier alternative to traditional cigarettes. A recent survey that was performed by Wells Fargo bank showed that tobacco sales have significantly declined throughout the first quarter of 2013. Many experts believe that this fall in sales could be due to the increase of interest in the electronic cigarette market.
While there are several factors that could decrease the sale of tobacco products, such as the current state of the economy, the rise in tobacco cigarette prices and the increase of cigarette taxes, many people involved in the tobacco industry are convinced that the recent decline in sales is due to the growing interest in electronic cigarettes.
E-cigarettes were thought of as a novelty item up until a few years ago. Before they gained popularity, no serious smoker would ever dream of trading in their traditional cigarette for a rechargeable, electronic device. Many analysts predict that e-cigarettes will continue to grow in popularity and surpass traditional cigarette sales within the next ten years. While this may be considered a bold statement, since electronic cigarettes currently only make up around 1% of sales in the cigarette industry, many people believe that more smokers are interested in trying out this somewhat healthier option.
One factor that has helped electronic cigarettes increase in sales over the past several months would be the industry’s marketing strategies. Top brands such as Blu and V2 cigarettes have many internet ads and television commercials featuring famous faces that have helped consumers identify with the products being sold. They also include special features that help them to stand out above the rest. If you are a smoker and would like to give electronic cigarettes a try, you should take the time to check out the customer reviews available online on some of the top e-cigarette brands. Reading feedback from other customers will help you figure out the pros and cons of electronic cigarettes and help you to determine which brand can provide you with the best value overall.
Electronic cigarettes were originally marketed to smokers who wanted to quit using tobacco products. They were to be used like a nicotine patch to allow the individual to slowly become less dependent on nicotine. However, today the electronic cigarette is used by those who continue to smoke on a daily basis and have no desire of quitting. E-cigarettes offer many benefits to smokers. They help them to save money over time since the cartridges can be recharged. They also allow a person to smoke without releasing smoke that could be harmful to others and they do not produce any type of offensive odor.
It may take some time before e-cigarettes outsell traditional tobacco products, but if you take a moment to find out more about the top selling brands, you will understand why so many people are making the switch.