You may have noticed that more people are switching to electronic cigarettes in order to get their nicotine fix under the assumption that it is completely safe and they are not absorbing all of those nasty toxins commonly associated with tobacco cigarettes.
This is certainly the point that is being put across by the companies themselves. The problem is electronic cigarettes have not been rigorously tested by the appropriate authorities to establish their long-term effects. The fact that they have not been tested is a worry especially with the market growing as fast as it is. Yes it may only account for a small percentage of smokers, but when you see that the major tobacco companies are also looking at producing their very own versions it does at least hint towards the longevity of the electronic cigarette industry.
The way in which these cigarettes work is that they allow smokers to inhale nicotine in the form of a vapor that is produced by a liquid that sits in a cartridge. This does mean that it still has this dangerous toxic chemical, which can cause major health issues if you take too much, but at least it is clean and pure unlike the stuff you find in normal cigarettes. The industry has also looked at ways to make it more appealing by producing different flavors from menthol to bubble gum, but even with this there are some issues.
The main concern with the flavors is that when you mix child-like tastes with fancy marketing it may make smoking appealing to a younger age group. The issue here is that they may then move from these safer e-cigarettes to the more harmful type tobacco cigarettes. As a result, parents are asking authorities to take the proper steps to prevent this from happening.
Now the Food and Drug Administration, the FDA, have two ways in which they can proceed. First, they need to challenge those companies that claim you can quit smoking by using their product and ask for evidence that this is the case as it is clearly misleading if they are misinforming users. Next, they should also look at banning those tasty flavors and reverting it back to the normal smoking tastes in order to deter children with the advertising to follow suit.
The FDA has been actively working on all of this since 2011, but it is now time for them to put these plans into motion rather than merely discussing what will happen. The market is expanding at an exponential rate and they must act now before they have an even bigger mess to try to sort out in the future.